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Virtual Assistant Rate Calculator: What to Charge Clients

Work backwards from your take-home goal to an hourly rate and retainer price

By the Monthly Income Booster editorial team · Updated · How we research and fact-check

Gross income needed$3,453
Truly billable hours64
Rate to charge$54/hr
Monthly retainer price$1,079
Clients needed3.2

Retainers beat hourly billing: predictable income, and you stop logging every minute.

Keep your budget and bills on track month to month in the free Bill Organizer app.

Most new VAs pick a rate by copying a forum post, then discover admin time, tools and tax eat the difference. This works the other way round: start from the money you want to keep and calculate the rate that gets you there.

Unpaid Time Is Real

Proposals, onboarding, invoicing and inbox triage are unbilled. If a fifth of your week is unpaid, your rate must cover it.

Retainers Over Hourly

A fixed monthly retainer for a set block of hours gives you predictable income and clients a predictable bill.

Specialists Charge More

General admin competes globally on price. Inbox management for a specific industry, podcast production or bookkeeping support does not.

Raise Rates on New Clients

Test a higher number on the next enquiry before touching existing retainers.

You may also find this useful: Virtual Assistant Income.

Official sources

Tax rules, limits and pay data change. Check the current figures with the primary source before acting on them.

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Frequently Asked Questions

What should a beginner virtual assistant charge?+

Rather than a generic starting rate, calculate it: enter your take-home goal, available hours and expenses above and the tool returns the rate that supports them.

Hourly or monthly retainer?+

Retainers usually earn more and cause fewer billing arguments. Hourly makes sense only for short, unpredictable projects.

Do VAs pay self-employment tax?+

In most cases yes, as independent contractors. Build the percentage into your rate rather than absorbing it later.

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