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Data · Zillow rent, updated quarterly

Salary Needed to Afford Rent in the 100 Largest US Metros

To afford the typical US rent of $1,932 a month on the 30% rule you need to earn about $77,280 a year, or $37.15 an hour full time. Across the 100 largest metros that ranges from $44,760 in McAllen, TX to $152,480 in San Jose, CA.

Rent: Zillow Observed Rent Index (ZORI), September 2026. Salary figures are our arithmetic on it: rent × 12 ÷ 0.30, and ÷ 2,080 hours for the hourly wage.

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Typical rent

$1,659

a month, September 2026 (+0.7% in a year)

Salary needed (30% rule)

$66,360 a year

$31.90 an hour full time

Landlord 3× rule

$4,977 a month

gross income many landlords ask for

Salary needed to afford rent, by metro

All 100 metros, sorted from the most expensive. 27 of them need more than the national $77,280. The salary is gross (before tax) pay for one earner; two earners can split it.

Typical monthly rent (Zillow Observed Rent Index, September 2026) in the 100 largest US metros, the yearly salary and full-time hourly wage that keep it at 30% of gross income, and the change in rent since September 2025. Tap a column to sort.
Salary neededHourly
United States$1,932$77,280$37.15+2.7%
San Jose, CA$3,812$152,480$73.31+8.3%
New York, NY$3,546$141,840$68.19+4.2%
San Francisco, CA$3,445$137,800$66.25+11.8%
Urban Honolulu, HI$3,015$120,600$57.98+4.1%
Boston, MA$2,987$119,480$57.44+2.3%
San Diego, CA$2,967$118,680$57.06+2.2%
Oxnard, CA$2,955$118,200$56.83+1.9%
Los Angeles, CA$2,929$117,160$56.33+1.8%
Bridgeport, CT$2,880$115,200$55.38+2.9%
Miami, FL$2,654$106,160$51.04+1.8%
Riverside, CA$2,533$101,320$48.71+2.9%
Stockton, CA$2,431$97,240$46.75+1.9%
Washington, DC$2,407$96,280$46.29+1.3%
Sacramento, CA$2,269$90,760$43.63+1.8%
Poughkeepsie, NY$2,259$90,360$43.44+3.6%
Seattle, WA$2,250$90,000$43.27+1.8%
Providence, RI$2,166$86,640$41.65+4.2%
Chicago, IL$2,163$86,520$41.60+4.7%
North Port, FL$2,106$84,240$40.50+0.0%
Worcester, MA$2,105$84,200$40.48+1.4%
Fresno, CA$2,052$82,080$39.46+3.5%
New Haven, CT$2,043$81,720$39.29+2.7%
Charleston, SC$2,037$81,480$39.17+4.4%
Hartford, CT$1,998$79,920$38.42+3.5%
Tampa, FL$1,991$79,640$38.29+0.5%
Springfield, MA$1,963$78,520$37.75+3.7%
Baltimore, MD$1,937$77,480$37.25+2.7%
Orlando, FL$1,929$77,160$37.10+0.8%
Boise City, ID$1,924$76,960$37.00+7.6%
Philadelphia, PA$1,903$76,120$36.60+3.3%
Denver, CO$1,900$76,000$36.54+0.1%
Palm Bay, FL$1,887$75,480$36.29+1.6%
Virginia Beach, VA$1,886$75,440$36.27+7.1%
Atlanta, GA$1,843$73,720$35.44+2.1%
Allentown, PA$1,841$73,640$35.40+3.1%
Cape Coral, FL$1,827$73,080$35.13-0.1%
Bakersfield, CA$1,822$72,880$35.04+3.0%
Lakeland, FL$1,814$72,560$34.88+0.9%
Portland, OR$1,803$72,120$34.67+1.1%
Nashville, TN$1,803$72,120$34.67+1.2%
Madison, WI$1,780$71,200$34.23+2.1%
Provo, UT$1,773$70,920$34.10+1.8%
Deltona, FL$1,767$70,680$33.98+1.3%
Colorado Springs, CO$1,764$70,560$33.92+2.9%
Minneapolis, MN$1,736$69,440$33.38+3.5%
Charlotte, NC$1,735$69,400$33.37+1.4%
Las Vegas, NV$1,732$69,280$33.31+0.5%
Knoxville, TN$1,725$69,000$33.17+1.4%
Phoenix, AZ$1,720$68,800$33.08+1.0%
Richmond, VA$1,706$68,240$32.81+2.5%
Albany, NY$1,693$67,720$32.56+4.7%
Jacksonville, FL$1,680$67,200$32.31+2.2%
Raleigh, NC$1,669$66,760$32.10+1.4%
Dallas, TX$1,659$66,360$31.90+0.7%
Salt Lake City, UT$1,644$65,760$31.62+0.7%
Durham, NC$1,640$65,600$31.54+2.6%
Houston, TX$1,638$65,520$31.50+0.1%
Ogden, UT$1,631$65,240$31.37+1.7%
Syracuse, NY$1,627$65,080$31.29+3.2%
Grand Rapids, MI$1,614$64,560$31.04+4.3%
Austin, TX$1,603$64,120$30.83+0.7%
New Orleans, LA$1,577$63,080$30.33+1.7%
Greenville, SC$1,566$62,640$30.12+2.6%
Columbia, SC$1,557$62,280$29.94+2.2%
Milwaukee, WI$1,549$61,960$29.79+5.1%
Kansas City, MO$1,534$61,360$29.50+3.9%
Rochester, NY$1,532$61,280$29.46+2.7%
Winston, NC$1,529$61,160$29.40+4.6%
Indianapolis, IN$1,528$61,120$29.38+3.5%
Columbus, OH$1,525$61,000$29.33+2.9%
Cincinnati, OH$1,522$60,880$29.27+2.8%
El Paso, TX$1,521$60,840$29.25+3.5%
Detroit, MI$1,514$60,560$29.12+4.2%
Spokane, WA$1,512$60,480$29.08+3.6%
Albuquerque, NM$1,490$59,600$28.65+1.3%
Tucson, AZ$1,488$59,520$28.62+1.6%
Harrisburg, PA$1,481$59,240$28.48+2.8%
Jackson, MS$1,470$58,800$28.27+3.9%
Pittsburgh, PA$1,467$58,680$28.21+3.5%
Augusta, GA$1,464$58,560$28.15+3.0%
Buffalo, NY$1,451$58,040$27.90+3.9%
Cleveland, OH$1,440$57,600$27.69+4.5%
St. Louis, MO$1,427$57,080$27.44+4.1%
San Antonio, TX$1,415$56,600$27.21-0.8%
Greensboro, NC$1,406$56,240$27.04+2.5%
Birmingham, AL$1,404$56,160$27.00+2.9%
Omaha, NE$1,398$55,920$26.88+1.7%
Memphis, TN$1,393$55,720$26.79+1.1%
Oklahoma City, OK$1,384$55,360$26.62+2.4%
Tulsa, OK$1,375$55,000$26.44+3.0%
Baton Rouge, LA$1,366$54,640$26.27+2.5%
Scranton, PA$1,362$54,480$26.19+4.0%
Louisville, KY$1,339$53,560$25.75+2.1%
Dayton, OH$1,320$52,800$25.38+2.7%
Akron, OH$1,306$52,240$25.12+3.8%
Des Moines, IA$1,280$51,200$24.62+2.2%
Toledo, OH$1,264$50,560$24.31+5.8%
Little Rock, AR$1,234$49,360$23.73+2.1%
Wichita, KS$1,206$48,240$23.19+4.3%
McAllen, TX$1,119$44,760$21.52+0.9%

Download the table as CSV (free to reuse with credit to Bill Organizer and Zillow).

Most and least expensive

Highest salary needed:

  1. San Jose, CA: $152,480 a year for $3,812 rent
  2. New York, NY: $141,840 a year for $3,546 rent
  3. San Francisco, CA: $137,800 a year for $3,445 rent
  4. Urban Honolulu, HI: $120,600 a year for $3,015 rent
  5. Boston, MA: $119,480 a year for $2,987 rent

Lowest salary needed:

  1. McAllen, TX: $44,760 a year for $1,119 rent
  2. Wichita, KS: $48,240 a year for $1,206 rent
  3. Little Rock, AR: $49,360 a year for $1,234 rent
  4. Toledo, OH: $50,560 a year for $1,264 rent
  5. Des Moines, IA: $51,200 a year for $1,280 rent

Where rent rose fastest

Typical US rent rose +2.7% from September 2025 to September 2026. The biggest one-year increases among the 100 largest metros: San Francisco, CA (+11.8%), San Jose, CA (+8.3%), Boise City, ID (+7.6%), Virginia Beach, VA (+7.1%), Toledo, OH (+5.8%). The smallest: North Port, FL (+0.0%), Cape Coral, FL (-0.1%), San Antonio, TX (-0.8%).

What the 30% rule leaves out

  • Gross, not take-home. 30% of gross pay is closer to 38–42% of take-home. If money is tight, test the rent against what lands in your account with the paycheck budget calculator.
  • Debts. A car payment or student loan comes out of the same income. The rent affordability calculator subtracts monthly debt the way lenders do (36% of income minus debts).
  • Utilities. Typical rent here excludes most utilities; see average utility bills by state.
  • Typical, not cheapest. ZORI measures the middle of the market for asking rents. Older or smaller units often rent for less.

Cite or embed this data

Journalists, bloggers and teachers are welcome to use these figures. Please credit both sources, for example:

Bill Organizer, "Salary Needed to Afford Rent in the 100 Largest US Metros" (rent: Zillow Observed Rent Index, September 2026), https://billorganizingapp.com/salary-needed-to-afford-rent/

You can also put a working rent affordability calculator on your own site with one line of code.

Sources and method

  • Rent: Zillow Research, Zillow Observed Rent Index (ZORI), all homes plus multifamily, smoothed, metro level, September 2026 and September 2025. Metros are Zillow's 100 largest by size rank that report a current value.
  • The 30% line: HUD counts households whose housing costs are more than 30% of income as cost-burdened (its CHAS data use the same threshold).
  • Salary needed = rent × 12 ÷ 0.30 (= rent × 40). Hourly = salary ÷ 2,080 (40 hours × 52 weeks). Landlord rule = 3 × rent a month. Rounded for display; the CSV has the same numbers.
  • We update the page when Zillow publishes a new quarter. Corrections: see the about page.

The money calculators people use most

Once every bill and due date is in one place, the next questions are usually about debt, rent and running costs. These free calculators answer them, and any result can go straight into the bill tracker.

Frequently asked questions

How much do you need to make to afford rent in the US?

About $77,280 a year ($37.15 an hour full time). Zillow's typical US rent was $1,932 a month in September 2026, and the 30% rule puts rent at no more than 30% of gross income, so the salary needed is rent × 40.

What is the 30% rule for rent?

Spend no more than 30% of your gross (pre-tax) income on rent. HUD counts households that pay more than 30% of income for housing as cost-burdened. To find the salary the rule asks for, multiply your monthly rent by 40; to find the most rent it allows, multiply your gross monthly pay by 0.3.

Which city needs the highest salary to afford rent?

San Jose, CA, where typical rent of $3,812 a month needs $152,480 a year. New York, NY ($141,840) and San Francisco, CA ($137,800) follow.

Where is rent most affordable among big US cities?

McAllen, TX had the lowest typical rent of the 100 largest metros at $1,119 a month, which takes $44,760 a year ($21.52 an hour) under the 30% rule.

How much do you need to make to live in New York?

For rent alone, $141,840 a year keeps New York's typical $3,546 rent at 30% of gross income. That is also the "40 times the rent" yearly income many New York landlords ask for. The looser 3× monthly rule needs $10,638 a month, or $127,656 a year.

Is the 3× rent rule the same as the 30% rule?

Nearly. Three times the rent means rent is 33% of gross income; the 30% rule is stricter. In Dallas, typical rent of $1,659 needs $4,977 a month under the 3× rule and $5,530 a month under the 30% rule.